This works to grab more attention from the user, strengthening the connection between a user and a brand (or ad). The added visual element combines the power of audio with the power of imagery. Reinforces brand messaging.Ĭompanion banners are an effective tool for emphasizing a brand’s message. Including audio companion banner ads brings lots of benefits to your programmatic audio strategy. Keep in mind that companion banners do depend on the publisher’s player capabilities and are not necessarily displayed in all players. That way, a user can click on the ad to be directed to more information about what they’re hearing in the accompanying audio ad. In most cases, a companion ad will support click-through URLs. Plus, audio companion banners provide an added metric on top of the usual audio metrics: clicks.įor example, if a gym were to run an audio campaign, a companion banner could be included in the campaign to streamline the path to enrollment. The audio companion ad might look like this:Ĭompanion banners are usually an image or display ad, and they display at the same time as an audio ad is played. A companion ad complements the audio ad, providing a visual connection to the brand message and a streamlined path for users to engage with the brand beyond the ad (by clicking). They are displayed for the duration of the ad, while listeners hear your audio ad through a mobile device or desktop.Ĭompanion banners are powerful tools for boosting the effectiveness of your audio campaigns. What Are Audio Companion AdsĪudio companion ads or audio companion banners are clickable visual ads that run at the same time as an audio ad.
Read on to learn what audio companion banners are, how they work, and their benefits. Including companion banners alongside your audio can help reinforce the impact of your message and drive more engagement. Audio ads perform well on their own, but it’s possible to boost their effectiveness even further by adding a display companion ad. Programmatic audio provides brands with the opportunity to reach audiences in screen-free moments.
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